GREAT WORK! MAHLE Aftermarket highlights the role of independent workshops
- MAHLE Aftermarket launches new, international marketing campaign
- Numerous elements: digital assets, brochures, a campaign film, advertising motifs, image materials, and sales materials
- Campaign marks the start of a new, long-term communication strategy
“As the mobility transformation gets underway, the day-to-day routine of independent workshops is becoming more fast-paced, complex, and challenging,” says Olaf Henning, Corporate Executive Vice President and General Manager MAHLE Aftermarket. “With our ‘GREAT WORK!’ campaign, we’re transforming mechanics into workshop heroes. They give their all every day. As MAHLE Aftermarket, we want to give them the support they need to get the job done.”
The first phase of the communication concept opens with a promotional film that appeals to the core target group on an emotional level and combines all the key messages that underpin the “GREAT WORK!” campaign. The film forms the heart of a cross-media campaign, and links to it will be included in the company’s digital customer magazine, MPULSE, and on Facebook, Instagram, and the MAHLE website.
Starting next year, MAHLE Aftermarket will tailor local communication tools for its individual regions in line with the “GREAT WORK!” concept. The planned content—films, customer presentations, brochures, advertisements, banners, images, and trade fair motifs—will then be gradually released across all communication channels.
Contacts in MAHLE Corporate Communications:
Head of Corporate and Product Communications
Phone: +49 711 501-12199
Product, Technology, and Aftermarket Communications Spokesman
Phone: +49 711 501-12374